The World Gymnaestrada is the largest general gymnastics exhibition. Like the Olympics it is held every four years. World Gymnaestrada is about group performances and mass routines where hundreds of gymnasts can take part. Many countries come together to showcase their talent and their culture.
Before the event was held in Helsinki, Team GB gymnastics wanted a new identity for their kit and merchandise.
I considered this detailed design as a possible concept but decided to make the lions head simplified to transfer easier onto clothing and other merchandise.
I then created variations of the design for water bottles, t-shirts, tracksuit tops and bottoms, backpacks and for digital use.